My list of SEO (search engine optimization) reference materials, tips, notes, and education resources. Just in case I need to look something up later.
At one point I had written a few of my own SEO articles, but honestly there are so many fantastic dedicated SEO resources available, I'm redirecting all my SEO blog posts to this single post.
There is no free lunch in SEO anymore. The best approach is to create original content for humans, and make sure the underlying code provides a foundation that will help search engines really understand what your site is about. Using a pre-existing content management system (CMS) can help you get there. However, you have to make sure you understand how to use those tools.
Here are some replacement articles for the SEO 101 topics that I had previously written about:
Useful tools and sites related to SEO.
I read their blog, so I signed up for their Real World SEO course on udemy to bring myself up to speed with all the latest changes in the world of search. This course is a pretty good introduction to SEO essentials, and they focus on what's important. It's easy to go down the rabbit hole, and Rocky Mountain SEA focuses on the real world things that are important and how to use and understand the data. Even if you are not going to be intimately involved with SEO it would still be good to speak the language. It is divided into about 106 lectures. The lectures are typically less than 5 minutes each, but a few are longer.
I did not receive kickbacks, perks, or payments of any kind for listing the above course. I just think it's a pretty good introduction.
They might still have coupon codes for this course on their website.
just for fun here's a Google Classic Postcard
image credit: dullhunk - usage license CC BY 2.0